Innovation. Creativity. Keys to success. These buzzwords are everywhere. Top 10 lists of how to be innovative and creative. Unlocking doors and windows and data and solutions. The jargon goes on for days.
There are a lot of great case studies and examples of businesses and marketers who have found success by one of these various techniques. But let's take it back a step. Usually if you need innovation, creativity and success, you must first have a problem or at the very least a lack of these characteristics.
When there is a problem, guess what it needs? Yes, a solution. And the best solutions? Creative ones that have never been done before. Those are the real winners.
The best way to come up with an innovative solution. Yes, a BRAINSTORM. Here's a very basic method to help get you started.
1. Collect your minds. Keep some friends, coworkers, family members, classmates, acquaintances, advisers, mentors, etc. who have good ideas and aren't afraid to push your limits. Find people that encourage you and make you feel good, but also find people that challenge you and piss you off sometimes. This is the best way to start collecting new ideas.
2. Collect the ideas. The number one rule of idea collection is there are no limits, not even the sky. Go as high as you can. Go as low as you can. Encourage your minds to put forward their most ridiculous and absurd ideas. Things seem impossible? Bring it on. Play off of those crazy ideas until they become even more insane.
3. Backup the ideas with research and examples. Now, you can start honing it in some. Take all the ideas and start piecing them together and making them real possibilities. This may take some time, but think it out. Make it better. Run water through it and find the holes and fill them in.
4. DO IT!!! This is the step that a lot of people, including myself, get stuck on. Once you have the ideas ironed out. It's time to create the solution and put it into action. Make actions steps, short goals, long goals, tasks. Start taking a step forward to achieve you solution. What do you need to make this idea a reality? Does that require another brainstorm?
5. Repeat as needed.
Are you stuck? Need some new creative energy? Email me at firstname.lastname@example.org, and we can work together to come up with your next big idea.